Welcome to an Introduction to Copywriting! 

In this first module Nathan will explain what copywriting is, why it's so important, and explain the 3 main types of content that you need for your business. 

Why Create Content? 

How to Create Quality Web Content

How to Create Quality Blogs

How to Create Quality Social Media Content

Module 1 - The Basics

In module 2, Nathan will explain some fundamentals of copywriting that will help you to create better content and understanding what makes content great. 

Finding Your Voice and Informal Writing

Confident Language

Structuring Content 

Module 2 - Creating Quality Content

Now you know how to create better content, Nathan will explain how to optimise that content for SEO purposes. 

Why Content is Important for SEO

Keyword and Topic Research

Tying your Content Together

Module 3 - Copywriting for SEO

For the final module, Nathan explains AI from a copywriting perspective. When to use it, how to use it, and even how to spot it. 

Copywriting and AI

Module 4 - Copywriting and AI

Introduction to Copywriting

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Course content

Introduction to Copywriting

James Crisall